Many of you have seen Zoozoo advertisements of Vodafone.
I got curious at the shape of these characters. Why do we (Indians) like them.
They resemble the typical shape an Indian has with a large midsection. Hence an indian audience
implicitly (subconsciously) accept these characters.
I think that such an adversitement would not have a great following or accpetance in western countries. They have been fed with perfect figures of superman, spiderman, etc.